AI Digital Marketing Course in Hyderabad

Module 1: Marketing Basics

What marketing is, the 4 Ps of marketing, types of online businesses and their objectives, leads vs sales, branding, marketing, advertising, promotion and sales, and segmentation, targeting and positioning (STP), with real case studies.

Module 2: Introduction to Digital Marketing

What digital marketing is and its types, digital vs traditional marketing funnels, impressions, visibility and CTR, traffic types by source and audience, targeted traffic, bounce rate, engagement tips and turning traffic into leads or sales.

Module 3: The Web & Why Websites Matter

Browsers and search engines, web pages and websites, what you need to build a site, domain names and extensions, choosing and buying a domain, and hosting types and how to choose and buy hosting.

Module 4: Introduction to AI Marketing

AI vs generative AI, LLMs, prompts, tokens and outputs, 10+ AI tools, prompt engineering basics and prompt types, negative prompts, research with AI, creating text, images and videos with AI, and a library of 100+ prompt templates for marketing.

Module 5: Earning Online with Websites, Videos & AI

Passive and active income, digital assets, earning from websites and videos, ad networks, Google AdSense for websites and YouTube, affiliate marketing and freelancing with AI, e-commerce basics, selling AI content and other ways to monetise video.

Module 6: Designing with Canva

Canva Free vs Pro, why design matters for branding, trust and conversions, colour psychology and palettes, brand kits, copyright-free image sites, background removal, templates, logos, letterheads, social images, YouTube thumbnails, design principles, Magic AI tools and Canva automations.

Module 7: Website Creation with WordPress

CMS basics and why WordPress, installation and the dashboard, pages vs posts, categories and menus, choosing and installing themes, plugins and page builders, home page and blog design, contact and registration forms, SEO-friendly URLs, security, live chat and must-have plugins.

Module 8: Introduction to SEO 2026 (AI-Powered)

SEO pros and cons, SERPs and result types including AI Overviews and AI Mode, crawling and indexing, the Google Sandbox, algorithm updates from Panda and Penguin to HCU, keyword types and intent, search volume, LSI keywords, keyword clusters and an SEO blueprint for new websites.

Module 9: Keyword Research & Competitor Analysis

Finding keyword ideas with AI and tools, search volume and keyword difficulty, profitable keywords, competitor keyword analysis with Ubersuggest, WriterZen and SEOquake, primary and secondary keywords, keyword clouds and strategies to outrank competitors.

Module 10: Content Planning & Writing

Generating content ideas, content blueprints from competitors and AI, manual and tool-based planning, AI content generation, images and AI images in Canva, essential content elements, proofreading, plagiarism checks and writing best practices.

Module 11: On-Page Optimisation

Core on-page factors, SEO titles with AI, click-worthy descriptions, URLs and headings, content optimisation with LSI and intent words, page structure, image SEO, file names and alt tags, visual search, FAQs, video optimisation, internal and external links and on-page audit tools.

Module 12: Technical SEO

Site structure and navigation, robots.txt and sitemap.xml, page speed and Core Web Vitals with GTmetrix and Lighthouse, UX signals, HTTPS, broken links and custom 404 pages, mobile responsiveness, canonical links, orphan pages, favicons and technical audit tools.

Module 13: Advanced SEO Techniques

Rich snippets and their types, optimising for featured snippets, site links, product, rating, review and FAQ snippets, structured data tables and other snippet optimisation techniques.

Module 14: Off-Page Optimisation – E-E-A-T Strategy

On-page vs off-page SEO, backlinks and their types, link-building dos and don’ts, anchor text, domain authority and spam score, earning high-quality backlinks, email outreach, advanced link building, link profile monitoring and removing spam links with the disavow tool.

Module 15: Local SEO

Local search basics and the map pack, local keyword research, creating and optimising a Google Business Profile, product and service listings, images and posts, NAP citations, local ranking factors, social presence and online reputation management.

Module 16: Google Search Console

Connecting and verifying your site, analysing keywords, positions and CTR over time, filtering by country and device, checking indexability and requesting indexing, snippets and errors, fixing crawl and mobile issues, and finding new keyword opportunities.

Module 17: SEO Bonus Module

Earning from SEO with 3 case studies, a step-by-step new-website SEO process, an SEO checklist, performance reports, site audits, SEO interview questions, free and paid tools, SEO material, AI tools for SEO and the latest AI-powered techniques.

Module 18: Google Ads (Search Engine Marketing)

SEO vs SEM, PPC basics, account setup and dashboard, networks, campaign and ad types, text ad extensions and policies, account structure, cost models, keyword types, Quality Score and Ad Rank, landing pages, bidding strategies, conversion tracking, Keyword Planner, budgets, search, display and video campaigns, audiences and reports.

Module 19: Google Tag Manager

What GTM is and its benefits, connecting your website, containers, tags, variables and triggers, trigger types and configuration, conversion tracking and event tracking.

Module 20: Google Analytics 4 (GA4)

How GA4 works, data streams, connecting your site, real-time data, traffic sources and channels, audience demographics, behaviour flow, locations and languages, goals and conversions, linking Google Ads, filters and custom reports.

Module 21: Social Media & Facebook

Why social media matters, SMM vs SMO, Facebook business pages and post types, linking Instagram and WhatsApp Business, scheduling, bulk content creation with AI, events, groups, lead generation and community building.

Module 22: Facebook Advertising (Meta Ads)

Meta Ads vs Google Ads, ad components, the Ad Library, funnels, account and campaign structure, ad sets and targeting, saved, custom and lookalike audiences, the Meta Pixel and conversion tracking, budgets and formats, AI-created ads, lead, conversion, carousel and video campaigns, remarketing, scaling and freelancing with Meta Ads.

Module 23: Instagram Marketing

Hashtags, captions, posts, Reels and Stories, personal, business and creator accounts, profile optimisation, growth tips, content ideas, Reels strategies, Highlights and Insights, making money with Instagram, and case studies.

Module 24: LinkedIn Marketing

Creating and optimising your profile, projects, skills and recommendations, connections, posts, groups and articles, job search and connecting with HR, LinkedIn for B2B, company pages, premium accounts, LinkedIn Ads objectives, targeting, formats, budgets and conversion tracking, and using AI on LinkedIn.

Module 25: YouTube Marketing

Creating a channel, video types, screen recording, video making and editing tools, AI video creation, YouTube SEO, keyword research, titles, descriptions and tags, thumbnails, end screens and playlists, copyright rules, monetisation and the Partner Program, Creator Studio and analytics.

Module 26: Affiliate Marketing Powered with AI

How affiliate marketing works and earns money, affiliate networks and niche research, Amazon affiliates for India and the US, Impact for digital products, ClickBank, JVZoo and CJ, execution tips, tools, proven strategies and live case studies.

Module 27: Email Marketing

Advantages and types of email marketing, bulk mailing vs list building, Brevo, Mailchimp and Pabbly, lead generation, autoresponders, newsletters, sequences, conditional automations, product and affiliate sales from email, double opt-in, high-CTR subject lines and reports.

Module 28: WhatsApp Marketing

Why WhatsApp works, WhatsApp vs email vs SMS, account types, setting up WhatsApp Business with profile, catalogue and location, quick replies, labels and automated messages, broadcast lists vs groups, bulk messaging tools, the WhatsApp API and automation, and WhatsApp ads on Meta.

Module 29: Freelancing

Job vs freelancing, building a personal brand, finding clients and inbound leads, getting projects, pricing and negotiation, requirement gathering, project management tools, client communication, weekly and monthly reports, delivery, retention, scaling and international freelancing platforms.

Module 30: Entrepreneurship

Types of entrepreneurship, entrepreneur vs business owner vs freelancer, business ideas and market gaps with AI, idea validation, SWOT, business models, lean startup, B2B, B2C and D2C, MVPs, legal structures, GST and MSME, funding and investors, equity and cash flow, pitch decks and building a business with AI tools.

Module 31: Branding: Personal & Organisational

Why branding matters, brand elements, personal, organisational and product branding, building an online presence, mission, vision and values, visual identity and brand guidelines, storytelling, consistency, and AI tools such as ChatGPT, Midjourney and Looka for creating and testing brand elements.

Module 32: Tools Covered

ChatGPT, Gemini, Grok, Copilot, Canva AI, DALL·E, Remove.bg, Elementor, Ubersuggest, WriterZen, Frase, SEMrush, Ahrefs, Grammarly, Labrika, Screpy, Publer, VidIQ, TubeBuddy, Brevo, Mailchimp, Pabbly, Google Keyword Planner, Search Console, Google Business Profile, GA4, Tag Manager, Pabbly Connect, Microsoft Clarity, Loom, Pictory, Runway ML, Synthesia, Lumen5, InVideo AI and Descript.

Module 33: Certifications

Guidance for the Google Ads Search, Display, Video and Measurement certifications and HubSpot certifications (issued by Google and HubSpot), plus the Brolly Academy course completion certificate and a Brolly Academy internship certificate (3 months).

Module 34: Communication & Soft Skills

Confidence-building activities, speaking challenges, group discussions, stage presence, client meetings, professional email, WhatsApp and LinkedIn messages, etiquette, presentations, body language, interview answers, mock HR rounds, teamwork tools, time management, handling disagreements and virtual meetings.

Module 35: Placement & Internship Program

Resume and portfolio building, a professional digital marketing resume, LinkedIn optimisation, one-on-one mentoring, internship projects, technical and HR mock interviews, 100+ frequently asked interview questions, module-wise job guidance, interview updates, personal mentorship and placement support.

Module 36: Deliverables to Students

Notes and material, interview questions, sample resumes, websites to follow for updates, backlink websites, SOP checklists and templates, a private WhatsApp group, job opening updates, class recordings and a live project or internship certificate on completion.