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Process & Techniques of Business Analyst

Process & Techniques of Business Analyst

As people become paralyzed by having too many options, an abundance of options frequently results in paralysis. While this is irritating and inconvenient for ordinary individuals, it is terrible for a company, particularly when the latter is trying to put together a successful business plan.

Because of this, business analysts are now a crucial component to the survival and success of an organization. These analysts assist businesses in identifying needs, discovering defects, and sorting through a deluge of data and options to find the most implementable solution using various structured business analysis methodologies.

We’re here today to examine some of the best business analysis methods and how they may be successfully applied to the success of an organization. There are a variety of these tried-and-true business analysis problem-solving methods available. However, the ones that are featured here are more frequently used, and it is logical to assume that their popularity is a result of their efficiency.

What is Business Analysis?

Business analysis is a systematic approach to identifying, analyzing, and solving complex business problems. It involves the examination of an organization’s structure, processes, and systems to understand its current state and identify opportunities for improvement. 

Through a combination of data analysis, stakeholder engagement, and domain knowledge, business analysts bridge the gap between business goals and technology solutions, enabling organizations to make informed decisions and optimize their operations.

Types of Business Analytics

Business analytics refers to the practice of using data, statistical models, and analytical techniques to gain insights and make informed decisions within organizations. It enables businesses to leverage data-driven insights to improve operations, enhance performance, and drive strategic initiatives. There are several types of business analytics that organizations can employ to derive valuable insights. Let’s explore the main types of business analytics:

Descriptive Analytics

Descriptive analytics focuses on summarizing historical data to understand what has happened in the past. It involves the examination of large datasets to identify patterns, trends, and key performance indicators (KPIs). Descriptive analytics enables organizations to gain insights into their current state and make data-driven decisions based on historical information. Examples of descriptive analytics techniques include data visualization, dashboards, and reports.

Diagnostic Analytics

Diagnostic analytics goes beyond descriptive analytics to determine why something happened. It involves investigating the causes and relationships between various factors to understand the underlying reasons behind specific outcomes. Diagnostic analytics techniques, such as root cause analysis and data mining, help organizations identify the factors that contribute to certain trends or patterns. By uncovering the root causes of problems or successes, organizations can make targeted improvements or replicate successful strategies.

Predictive Analytics

Predictive analytics uses statistical modeling and machine learning algorithms to forecast future outcomes and trends based on historical data. It involves analyzing historical patterns, identifying relevant variables, and building predictive models. These models can be used to make predictions and forecast future scenarios, such as customer behavior, market demand, or sales projections. Predictive analytics helps organizations make proactive decisions and develop strategies to capitalize on future opportunities or mitigate risks.

Prescriptive Analytics

Prescriptive analytics takes data analysis a step further by providing recommendations and actionable insights. It combines historical data, predictive models, optimization techniques, and business rules to suggest the best course of action for a given situation. Prescriptive analytics helps organizations optimize decision-making by considering constraints, objectives, and available resources. It can provide recommendations on pricing strategies, supply chain optimization, resource allocation, and more.

Diagnostic Analytics

Diagnostic analytics focuses on understanding the reasons behind certain outcomes and events. It involves analyzing historical data, identifying patterns, and uncovering insights to explain why a particular result occurred. By identifying the underlying causes, organizations can address issues, replicate successes, and optimize their operations.

Common Business Analysis Techniques

Business analysis is a systematic approach to identifying, analyzing, and solving complex business problems. It involves the examination of an organization’s structure, processes, and systems to understand its current state and identify opportunities for improvement. 

Through a combination of data analysis, stakeholder engagement, and domain knowledge, business analysts bridge the gap between business goals and technology solutions, enabling organizations to make informed decisions and optimize their operations.

SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats)

SWOT analysis is a technique used to assess the internal strengths and weaknesses of an organization, as well as the external opportunities and threats it faces. The analysis involves identifying the organization's key strengths, such as unique capabilities, competitive advantages, or valuable resources. It also highlights weaknesses or areas where the organization may be lacking, such as outdated technology or limited market presence. Additionally, SWOT analysis explores external factors, such as emerging market trends, potential growth opportunities, or competitive threats that could impact the organization's success. By understanding these factors, organizations can capitalize on their strengths, address weaknesses, seize opportunities, and mitigate potential threats.

PESTLE Analysis (Political, Economic, Sociocultural, Technological, Legal, and Environmental)

PESTLE analysis provides a framework for evaluating the external factors that influence an organization's operations. The analysis considers the political landscape, including government policies, regulations, and stability. It examines the economic conditions, such as inflation rates, market trends, and consumer spending patterns. Sociocultural factors, such as demographics, cultural norms, and societal attitudes, are also taken into account. Technological advancements and innovations, as well as legal and regulatory considerations, are assessed. Finally, environmental factors, including sustainability initiatives and climate change, are examined. PESTLE analysis helps organizations anticipate and respond to changes in the external environment, align strategies with market trends, and identify risks and opportunities.

Stakeholder Analysis

Stakeholder analysis is a technique used to identify and understand the individuals or groups who have an interest in or are affected by a project, initiative, or the organization as a whole. Business analysts identify stakeholders, assess their influence, analyze their needs and expectations, and determine their level of support or opposition. This analysis helps in developing effective strategies for engaging stakeholders, building relationships, and managing communication. By understanding stakeholders' perspectives, organizations can align their decisions and actions with stakeholder interests, ultimately enhancing collaboration and achieving project success.

MOST Analysis

MOST analysis stands for Mission, Objectives, Strategies, and Tactics. It is a technique used to align organizational goals and activities. Business analysts conduct a thorough analysis of the organization's mission, defining its purpose and values. They then identify specific objectives that support the mission and develop strategies to achieve those objectives. Finally, tactics are devised to execute the strategies effectively. MOST analysis helps organizations establish a clear direction, prioritize actions, and ensure that all efforts are aligned with the overarching mission.

CATWOE Analysis

CATWOE analysis is a technique used to understand the perspectives and impacts of various stakeholders involved in a business situation. CATWOE stands for Customers, Actors, Transformation Process, Worldview, Owners, and Environmental Constraints. Business analysts systematically analyze each element to gain a comprehensive understanding of the situation. By considering the perspectives of customers, actors (people involved), the transformation process, the worldview or values of stakeholders, owners (those accountable for the outcomes), and environmental constraints, business analysts can identify potential conflicts, evaluate impacts, and develop appropriate solutions that consider all stakeholders' interests.

Six Thinking Hats

Six Thinking Hats is a technique developed by Edward de Bono that encourages parallel thinking and diverse perspectives. Each "hat" represents a different thinking style: white (facts and information), red (emotions and intuition), black (critical and cautious thinking), yellow (optimistic and positive thinking), green (creative and innovative thinking), and blue (process control and overview). During a discussion or analysis session, participants metaphorically wear these hats, taking on the corresponding thinking style. This technique fosters structured and focused discussions, promotes collaboration, and enables a comprehensive exploration of ideas, risks, and opportunities.

Process Flow Diagrams

Process flow diagrams visually represent the sequence of steps or activities involved in a specific business process. Business analysts use symbols and arrows to map out the flow of information, materials, or actions within a process. This technique helps identify bottlenecks, inefficiencies, or redundancies in the workflow. By analyzing process flow diagrams, organizations can streamline operations, reduce costs, and improve overall efficiency. Process flow diagrams also aid in documenting processes, identifying areas for automation, and facilitating effective communication among stakeholders.

Data Mining and Statistical Analysis

Data mining and statistical analysis techniques involve extracting valuable insights from large datasets. Business analysts utilize statistical tools, algorithms, and visualization techniques to analyze data and uncover patterns, trends, and correlations. By mining data and conducting statistical analysis, organizations can gain deeper understanding and make data-driven decisions. This technique enables businesses to identify customer preferences, optimize marketing campaigns, forecast demand, improve operational efficiency, and identify areas for innovation or improvement.


Brainstorming is a creative technique used to generate ideas, solutions, or alternatives to a specific problem or challenge. Business analysts facilitate brainstorming sessions with stakeholders, encouraging free-flowing, uninhibited thinking. The goal is to generate a wide range of ideas without judgment or evaluation. By harnessing the collective intelligence of participants, brainstorming can lead to innovative solutions, fresh perspectives, and breakthrough ideas.

Non-functional Requirement Analysis

This kind of business analysis is applied whenever a technology solution is modified. For instance, switching technologies may require starting from scratch. In this kind of research, a business analyst focuses mostly on system performance and data storage needs to gauge the proposed system’s live data performance parameters. The examination of non-functional requirements takes place during the project’s examination phase and is put into practice during the Design phase.

Non-functionality requirements come in many different forms, such as:

  • Security
  • Reliability
  • Performance
  • Logging

Business Process Modeling

Business process modeling is a technique used to visually represent and analyze the sequence of activities, tasks, and decisions within a business process. Business analysts use standardized notations, such as BPMN (Business Process Model and Notation), to create process models that capture the flow, inputs, outputs, and interactions of a process. This technique enables stakeholders to gain a clear understanding of the end-to-end process, identify areas for improvement, and facilitate effective communication and collaboration. Business process modeling helps organizations streamline operations, enhance efficiency, and align processes with strategic objectives.

Why is Business Analysis Important?

Business analysis plays a crucial role in ensuring the success of organizations in today’s dynamic and competitive business landscape. It involves identifying business needs, analyzing problems, and recommending effective solutions to drive positive change. Business analysis is a discipline that combines strategic thinking, analytical skills, and stakeholder engagement to help organizations make informed decisions, optimize processes, and achieve their objectives. Let’s discuss the importance of business analysis to organizations and how it helps them.

Strategic Decision Making

Business analysis provides organizations with valuable insights and data-driven recommendations that support strategic decision-making. By conducting thorough analysis and understanding the business landscape, market trends, and customer needs, business analysts help organizations identify opportunities for growth, optimize resource allocation, and align strategies with business goals. This ensures that decisions are based on accurate information, reducing the risks associated with uncertainty and enhancing the chances of success.

Requirement Identification and Validation

One of the core functions of business analysis is identifying and validating requirements. Business analysts work closely with stakeholders, including customers, end-users, and internal teams, to elicit and document their needs, expectations, and pain points. This helps in developing a clear understanding of what needs to be achieved and ensures that solutions are aligned with business objectives. By accurately defining requirements, organizations can minimize the risk of project failure, increase customer satisfaction, and deliver solutions that meet stakeholders' expectations.

Process Optimization and Efficiency

Business analysis techniques, such as process modeling and analysis, help organizations identify bottlenecks, inefficiencies, and areas for improvement within their operations. By analyzing current processes, business analysts can streamline workflows, eliminate redundant steps, and implement automation where appropriate. This leads to increased efficiency, reduced costs, and improved productivity. By optimizing processes, organizations can enhance customer satisfaction, accelerate time-to-market, and gain a competitive edge.

Change Management

In today's rapidly evolving business environment, organizations must embrace change to stay competitive. Business analysis plays a crucial role in change management by facilitating smooth transitions. Business analysts assess the impact of proposed changes, analyze stakeholders' readiness, and develop strategies to address resistance and ensure successful adoption. By managing change effectively, organizations can minimize disruption, increase employee buy-in, and achieve desired outcomes with minimal resistance.

Risk Management

Effective risk management is essential for organizations to mitigate potential threats and seize opportunities. Business analysis includes risk assessment and analysis, helping organizations identify and evaluate risks associated with projects, processes, or market conditions. By conducting risk analysis, business analysts enable organizations to develop appropriate risk mitigation strategies, make informed decisions, and minimize the negative impact of potential risks. This enhances organizational resilience and ensures the achievement of business objectives.

Steps involved in Business Analysis Process

Understand the business's goals

Understanding the objectives of an organization is an essential first phase in doing business analysis, as it is difficult to identify a company's needs or provide solutions to its problems without knowing what the company wants to achieve from its efforts. You might use the company's mission or values as a starting point for figuring out what these goals are. If the business already has goals, you can refer to them or make changes to reflect the current path the company is going in.

Examine business processes

It is helpful to find out where obstacles are there and where unique needs and requirements are present by analysing a company's business operations. For instance, if your firm produces children's toys, one of the organization's goals might be to become one of the best-selling toy producers. This could indicate that business analysis looks at the way the company currently assesses the industries it provides for and determines where prospective production issues may arise. Understanding both will enable you to completely analyze business activities in light of the company's objective.

Create a business plan

You can create a company's business plan if you are aware of the objectives of the enterprise and have examined its day-to-day activities. These are typically plans for improvements that a business has over a certain time period. Businesses may find it helpful to refer to their business plans while they implement their business analyses to ensure that changes are implemented as intended.

Validate and Verify Requirements

To ensure the accuracy and completeness of the requirements, business analysts collaborate with stakeholders to validate and verify them. This step involves conducting reviews, walkthroughs, and user acceptance testing to confirm that the requirements accurately reflect the stakeholders' needs. Validation and verification help in identifying any gaps or discrepancies and ensure that the requirements are feasible and aligned with the intended outcomes.

Analyze the progress of the company plan

With extra business analysis, you can regularly evaluate how the business plan is being carried out. This could assist you in identifying any additional requirements or difficulties faced by the company. You might need to modify the business plan if, for instance, the company grows and its requirements and obstacles change.

What are the Responsibilities of Business Analysts

The outcomes of data analysis are used by the business analyst to make tactical business decisions. Data is a tool used by business analysts to accomplish goals.  

The business ramifications of relying on data and procedures are what the business analyst is most concerned with. Data analysis teams’ efforts to find an answer to this question will be useful to business analysts. 

 Business analysts typically collaborate with more teams and departments than data analysts do. 

 A business analyst‘s job is to precisely determine what a company requires, what issues it is now experiencing, and how to optimize its processes to boost productivity and enhance its product line.